China International Footwear Fair Reflection
      China Leather Association, the latest data: 2007 January to June, China's leather industry and footwear exports of goods amounted to 20.7 billion U.S. dollars, an increase of 14%, an increase of more than a year earlier, down 2 percentage points. The amount of 4.1 billion U.S. dollars of imports, an increase of 12%, an increase over the same period the previous year increased by 5 percentage points.
      In 2007, the "Belle" Hong Kong market, the internationalization of capital, sounded the clarion call of the operation; "Senda" OEM to create a two-way set a precedent for the form, with the Italian shoe-making business with each other billing to the international market; "O'Conner" directly to the Industrial Park built to overseas ... ...
      Industry remains strong, but growth slowing, the market and further integration and international brands entered the market, Chinese brands to step up the pace of internationalization can be said that China's shoe industry, to a significant stage of the internationalization features and future trends of how? International standard? Brand? Expo is an industry resource aggregation, and perhaps from the fourth will be held in Beijing China International Footwear Fair thought we could get more industrial upgrading, brand lift.
      Industrial upgrading, a constant topic, but how to carry out industrial upgrading, there are many variable answers. An international reference is the answer to these many an indispensable factor, to learn from good shoe of the advanced technology, management concepts, branding concepts. But based on the internationalization of the China International Footwear Fair will have more than 50% of the overseas shoe exhibition, which gives us a recent contact with the world's latest shoe from the ideas and fashion opportunities. According to an interview that during the exhibition held during the shoe popular international design workshop, the latest in the world shoe manufacturing technology seminars and other activities will be invited to participate in the international well-known brand shoe for the entire industry to create conditions for the international reference.
      International Experience to promote industrial upgrading, while the industrial upgrading will be an important criterion is the brand lift. Brand promotion, a broad concept, but to obtain a display platform is an essential condition. Shoe Fair, "the name shoes Award", as well as a basis for well-known shoe brands in China jointly issued, no doubt would be a way to enhance the brand and platform.
     To the world, develop the market. It is reported that the fourth China International Footwear Fair, there will be buyers from Europe Footwear Association, the American Association of footwear buyers, Russia, Footwear Association, a number of international buyers invited to participate in this shoe Fair, for a number of OEM resources to seek an export-oriented shoe, this will surely be a good news. More than 50% of the General Staff of foreign exhibitors shoe, for those seeking international cooperation in brand shoes. Enterprises, the Shoe Fair is undoubtedly a valuable communication platform for negotiations.
     Industrial upgrading and enhance the brand is the future trend, while the end-result of this trend is a much broader market, which is to open up the domestic market, for an export-oriented industries, international market development is the top priority.
     OEM and strategic cooperation is the way to the world, while seeking overseas foundry, it is deeper into the world of performance. China International Footwear Fair Organizing Committee of the Secretary-General Wang Xiaoke in an interview, said: "The shoes Fair, Brazil will organize a joint exhibition pavilions, while Brazil is the entire shoe industry in the form of processing trade, they process and manufacturing has a unique advantage for those who wish to seek overseas Chinese OEM enterprises in terms of brand shoes would be a good opportunity for cooperation. "
     Brand promotion, market development, promoting industry-wide upgrade, which is China's shoe industry, the inevitable trend of the future lies, and this trend must be based on international and global market basis. As the China Leather Association, Zhang Shuhua, said: "In the context of global economic integration, and explore the establishment of various forms of the world leather industry, exchange, cooperation and development platform for sharing of the world leather industry, the opportunities brought by rapid development and prosperity would be leather industry, the common aspiration of Chinese and foreign colleagues. "China International Footwear Fair theme" towards the world towards China ", which presage the direction of the world's shoe industry? Perhaps in October at the Fourth China International Footwear Fair, we can see some clear clues.